Catie sez… “Clean = Profits”
“Little things mean a lot.” Call it a cliché ‘cause it is one. Maybe it’s obvious to you. But sometimes ideas like these are backed up by research.
I came across a study in Services Marketing Quarterly called The Effect of Servicescape Cleanliness on Customer Reactions. It shows that “hygiene management perceived by customers plays an important role in explaining customers’ decision-making process and purchasing behaviour.”
The reason I started designing and making Canuck Covers was to protect retail POS machines from damage due to drops. They have a sturdy frame to cushion impact and prevent the various little parts of the mechanism from scattering. That saves time and trouble.
The sheer PVC face allows you to perform all payment functions without having to remove the cover or replace it, like you do with other products on the market or DIY solutions like plastic film. They don’t do a good job of protecting the machine anyway because cleansers seep in at the edges and degrade the electronics, leading to meltdown.
And those stick-on plastics with the adhesive tape look terrible. You can take the time and effort to change them often (do you want that in your day?) but plastic wrap and sticky tape don’t make a very good impression. They’re a waste of time and unfriendly to the environment. All-around crappy yucky.
You do not throw away our covers. You use them on your POS machines indefinitely. Give them a good cleaning in downtime. Otherwise, it’s just a quick spray and wipe between customers.
Canuck Covers look great. The black nylon frames a clear illumination of the bright display and a clean pin pad that you can punch all day long without wearing out the numbers. We chose a deep red for our logo and think it creates a handsome presentation. Our customers have said their customers like it a lot.
So, back to customer perceptions in that business study, if you think a clean, hygienic, attractive presentation is good for you, we think we can help you. Consider the modest investment of putting Canuck Covers on your payment machines, that critical interface between you and the people who are purchasing your goods or services. Because little things mean a lot.
Good day and good luck from,